Meta Ads Case Study: ₹30K → 52 Enquiries
One lead-generation campaign, two numbers that matter: what it cost, and what it returned.
Updated · By the Akarsa Studio team
In this Meta ads lead-generation campaign, Akarsa Studio turned ₹30,000 of ad spend into 52 enquiries. Cost per enquiry fell from ₹7,500 to ₹577 — about 13 times lower — because the campaign was rebuilt around offers, creative and tracking rather than boosting posts.
The results
| Platform | Meta (Facebook & Instagram) |
|---|---|
| Objective | Lead generation (enquiries) |
| Ad spend | ₹30,000 |
| Enquiries | 52 |
| Cost per enquiry — before | ₹7,500 |
| Cost per enquiry — after | ₹577 |
| Change | ≈ 13× lower cost per enquiry |
Maths check: ₹30,000 ÷ 52 enquiries = ₹577 per enquiry. ₹7,500 ÷ ₹577 ≈ 13.
Why the cost per enquiry fell so far
A ₹7,500 cost per enquiry usually means money is going to the wrong people, the offer isn’t compelling, or Meta is optimising for the wrong signal. The fix isn’t a bigger budget — it’s a better system. Our standard rebuild for lead campaigns covers:
- Offer clarity — one clear reason to enquire now.
- Creative in rounds — several hooks and formats tested against each other.
- Signal quality — pixel and conversion tracking so Meta optimises for real enquiries, not cheap clicks.
- Budget discipline — spend moved to the ads with the lowest cost per enquiry every week.
Watch the full breakdown on our Instagram.
Frequently asked questions
How many enquiries did ₹30,000 of Meta ads generate?
52 enquiries, at an average cost of ₹577 per enquiry.
How much did the cost per enquiry improve?
From ₹7,500 to ₹577 — roughly 13 times lower.
Can you get the same result for my business?
Every industry and offer is different, so we never promise identical numbers. We start with an audit of your current spend and show where cost per lead can come down.
Related
Sources
Facts checked on 17 October 2026. Third-party benchmarks are estimates; your results depend on your industry, offer and creative.
Tell us about the project.
We take on a small number of new clients each quarter. Send a short enquiry and Ritik will read it personally. Monthly engagements start at ₹70,000 (about AED 3,000), excluding ad spend.
Send an enquiry