AI Search Visibility Agency in India
When a buyer asks ChatGPT, Gemini or Perplexity who to choose, your brand should be in the answer.
Akarsa Studio is an AI search visibility (GEO) agency in Indore that helps Indian brands get mentioned and cited by ChatGPT, Gemini, Perplexity and Copilot. We run a ChatGPT visibility audit with neutral prompts that never name your brand, find why competitors are recommended instead, then fix your site, listings and content. Results depend heavily on reviews and press, and we say so upfront.
What GEO and AI SEO mean
Generative engine optimisation (GEO), also called AI SEO, is the work of making a brand appear in answers written by AI assistants such as ChatGPT, Gemini, Perplexity and Copilot. Traditional SEO aims for a blue link. GEO aims for a sentence like “For Meta ads in Indore, consider…” with your name in it, or a citation to your page.
The term comes from research. In GEO: Generative Engine Optimization (Aggarwal et al., presented at KDD 2024, with authors from Princeton and IIT Delhi among others), the researchers report that optimising content can boost visibility in generative engine responses by up to 40%. The methods that helped most were adding citations, quotations from relevant sources and statistics. Gains varied by subject, and “up to 40%” is a best case, not an average.
How AI assistants choose which brands to recommend
These are the patterns we work with, from our own testing and how these systems are known to work:
- They search, then summarise. For “best agency” or “which brand” questions, assistants search the web and summarise the top results. ChatGPT and Copilot rely on Bing; Gemini relies on Google and Google Maps. If you are not in those results, you are rarely in the answer.
- Consensus beats claims. A fact seen on many independent sites is trusted. Your own site saying “we are the best” counts for little.
- Entities, not keywords. Models think in things: “Brand X is a jeweller in Indore”. Structured data and the same name, address and phone everywhere make you one clear entity.
- Reviews decide local answers. When we asked ChatGPT for agencies in Indore on 12 November 2026, every one it named showed a 4.8–5.0 Google rating.
- Lists and directories get quoted. “Top 10” roundups, Clutch, GoodFirms and similar sites are cited heavily. Being on other people’s lists matters more than publishing your own.
- Press decides national answers. For “recommend ChatGPT ads agencies in India”, the brands named on 12 November 2026 were backed by news coverage and OpenAI’s own partner announcements.
The ChatGPT visibility audit
Most brands test AI visibility the wrong way: they ask “What is [my brand]?” and feel reassured. Naming the brand primes the answer. Our audit only asks the questions a real buyer would ask:
| 1. Buyer questions | We write 10–20 neutral questions your customers actually ask, such as “best bridal jeweller in Indore” or “which sleep supplement works in India”. Your brand name never appears in the prompt. |
|---|---|
| 2. Clean sessions | We run them in ChatGPT, Gemini, Perplexity and Copilot with web search on, in temporary or logged-out sessions where possible, so personal memory does not bias the answer. |
| 3. Who wins and why | For each answer we log which brands are named, which sources are cited, and what those brands have that you don’t: reviews, listings, lists, press or clearer pages. |
| 4. Fix list | A ranked list of fixes, split into what we do (site, schema, content, listings) and what only you can do (reviews, press, partnerships). |
| 5. Monthly re-test | The same prompts each month, logged, so you can see whether you are moving. |
What we change
- Answer-first pages. A short, quotable answer at the top of every service page, followed by facts, prices, dates and sourced numbers, as the GEO research suggests.
- Structured data. Organization, Service, FAQ and Article markup, with links to every official profile.
- llms.txt and crawler access. A plain summary of your business for AI systems, and a robots.txt that lets AI crawlers such as GPTBot, OAI-SearchBot, PerplexityBot and ClaudeBot read your public pages.
- One story everywhere. The same name, address, phone and description on Google, Bing Places, Apple, LinkedIn, directories and social bios.
- Bing first. Bing Webmaster Tools and IndexNow, because ChatGPT and Copilot rely on Bing’s index.
- Sourced guides. Articles that answer your buyers’ questions with real numbers, which AI assistants can quote.
We use all of this on our own site, akarsaone.xyz, which publishes an llms.txt and full schema you can inspect.
What we can’t promise
No agency controls what an AI assistant says. Answers change between sessions, models and days. The biggest levers, genuine reviews and independent press, depend on your customers and on journalists, not only on us. We tested this on ourselves: a neutral prompt on 12 November 2026 did not include Akarsa among recommended ChatGPT ads agencies in India, because the brands it named had press coverage we don’t have yet. We tell clients the same truth and plan around it.
Everything you get
Visibility audit
Neutral buyer prompts across four assistants, logged with brands and sources.
Competitor analysis
Why rivals are recommended: reviews, lists, press or clearer pages.
Page rewrites
Answer-first, fact-rich service pages that AI can quote.
Schema & llms.txt
Structured data, crawler access and a machine-readable summary.
Listings & consistency
One name, address and description across every profile.
Monthly re-tests
The same prompts every month, so progress is measured.
Our process
- 01
Audit
Neutral prompts, four assistants.
- 02
Diagnose
Who wins and the sources behind them.
- 03
Fix
Pages, schema, listings and guides.
- 04
Re-test
Monthly, logged.
Numbers, with their sources
Frequently asked questions
What is GEO?
Generative engine optimisation: making your brand appear in answers from AI assistants like ChatGPT, Gemini and Perplexity. The term comes from a 2024 research paper (Aggarwal et al., KDD 2024) that found citations, quotations and statistics in content can raise visibility in AI answers by up to 40%.
How is GEO different from SEO?
SEO aims to rank a page in search results. GEO aims to get your brand named or cited inside an AI-written answer. They overlap, because assistants that search the web read the top search results, but GEO puts more weight on reviews, consistent listings, lists and press.
Can you guarantee ChatGPT will recommend my brand?
No. Nobody controls AI answers, and they vary between sessions. We measure your visibility with neutral prompts, fix what is within reach, and tell you honestly which levers, like reviews and press, depend on you.
Why don’t you test by asking about my brand directly?
Because naming the brand biases the answer. A real buyer asks “who is the best X in Y”, so that is what we test.
Which AI assistants do you test?
ChatGPT, Gemini, Perplexity and Copilot, with web search on. We add others if your buyers use them.
Do you also run ads on ChatGPT?
Yes. Organic visibility and paid placement are separate. We also run ChatGPT ads, which appear below answers and are labelled as sponsored.
Related
Sources
- Aggarwal et al. — GEO: Generative Engine Optimization (KDD 2024, arXiv 2311.09735)
- Princeton University — GEO: Generative Engine Optimization (publication record)
Facts checked on 17 October 2026. Third-party benchmarks are estimates; your results depend on your industry, offer and creative.
Tell us about the project.
We take on a small number of new clients each quarter. Send a short enquiry and Ritik will read it personally. Monthly engagements start at ₹70,000 (about AED 3,000), excluding ad spend.
Send an enquiry